One trend emerging in the NFT space is cross-collaboration between brands. Two popular brands from different industries, Tiger Beer and Pestle & Mortar Clothing (PMC) have teamed up to launch a cross-collaborative NFT collection known as "The Tiger Archives".

Let’s explore why brands are turning to cross-collaborative NFTs!

1. Tap Into New Audiences: Tiger Beer is a well-established brand that appeals to a broad range of consumers, while PMC is a streetwear brand that is popular with a young, urban crowd. By partnering together, both brands are able to reach new audiences and expand their customer base.

2. Create Something Different: Tiger Archives NFT combines Tiger Beer's iconic branding with PMC's unique streetwear aesthetic. This combination of styles creates a unique and highly sought-after NFT that stands out in a crowded market. 

3. Build Stronger Relationships Between Two Brands: When two brands co-create an NFT, they are essentially collaborating with each other. Such partnerships can increase brand awareness and open up new opportunities for future collaborations.

4. Gain Significant Financial Benefits: As NFTs are one-of-a-kind, they can be sold at a premium price. By joining forces, Tiger Beer and PMC are able to create limited-edition NFTs, generating additional revenue for both brands. 30% of their NFT sales go to support the arts and music community through a series of grants.

The collaboration between Tiger Beer and Pestle & Mortar Clothing on The Tiger Archives NFT collection demonstrates how cross-collaborative NFTs can bring a range of benefits for both brands, creating a win-win situation.

Project: https://tiger.pestlemortarclothing.com/