Non-fungible tokens, or NFTs, are unique digital assets that could be bought, sold or collected. Now it has more real-world utilities than just art and collectibles. NFTs have evolved over time and continue to develop unique use cases across various industries. They can be used in both the digital space as metaverse wearables and the physical world as membership cards.

Increasingly, merchants are turning to NFTs to offer membership programs to their customers. Malaysian brands JOBBIE and Vanilla Mille Crepe are just a few examples of businesses using NFT memberships. Their collaboration brings a whole new twist to the mooncake industry with “To The Moon Mooncrepe”, Malaysia’s first cryptocurrency-themed mooncake with free NFT artwork. Benefits of getting this unique Mooncrepe Rabbit Collection NFT are a lifetime 10% discount on all JOBBIE and Vanilla Mille Crepe products, invitations to private events and early access to new product launches.

But why do merchants prefer to use NFT membership over ordinary membership programs? Here are a few reasons:

1. Security: Since NFTs are stored on a blockchain, they are much harder to forge or copy than ordinary membership cards or login credentials. This added security can give merchants peace of mind and increase trust in their membership program.

2. Portability: With ordinary membership, customers often have to carry a physical card or remember a login credential. With NFT membership, all they need is access to their digital wallet and they can prove their membership from anywhere. Such convenience can make customers more likely to engage with the brand and use their membership benefits, leading to increased sales for merchants.

3. Uniqueness: As each NFT is unique and cannot be replicated, an NFT membership is a one-of-a-kind item that sets customers apart from other members. This exclusivity can appeal to collectors and fans of exclusive experiences, leading to increased loyalty and engagement with the merchant.

4. Potential Value: NFTs can often increase in value over time because they are stored on a blockchain and cannot be replicated. This means that an NFT membership may be more valuable in the future than an ordinary membership, making it a good investment for customers. This can lead to increased retention and loyalty for merchants.

Brands such as JOBBIE and Vanilla Mille Crepe recognise the benefits of NFT membership and use it to reward and engage customers. These benefits can increase engagement, loyalty, and sales for the merchant, making NFT membership an attractive option for businesses looking to stand out in a crowded market.

Project: https://www.jobbienutbutter.com/blogs/ourblog/to-the-moon-mooncake